Tools & Resources
Practical templates, checklists, calculators, and guides designed to help CPG brands make better decisions, validate ideas, and improve execution.
to evaluate whether your current promotional mix is aligned with your channel strategy.
Channel Mix Diagnostic
We built a scorecard for tracking retailer relationship health. It measures seven dimensions: communication frequency, data sharing, promotional alignment, buyer engagement, category review preparation, competitive positioning, and growth trajectory. Scoring takes 10 minutes per account.