Beyond Business Inc. Privacy Policy

Effective date: November 9, 2026 Last updated: November 9, 2026

Beyond Business Inc. (“Beyond Business,” “we,” “us”) is a fractional sales and marketing consultancy serving natural beauty, skincare, and wellness brands. We are headquartered in Greenwood Lake, New York, United States.

This policy explains what personal information we collect through our website, bbbrandstrategy.com (the “Site”), and through our own business activities; how we use it; and the choices you have. It applies to Site visitors, people who contact us, and prospective clients.

This policy does not cover the data we handle for our clients. When we provide consulting services to client brands, we process information, including sales data and, in some engagements, consumer contact information, on the client’s behalf and under the client’s instructions, as a service provider. That work is governed by our written agreements with each client and by the client’s own privacy policy, not by this document. See Section 7.

1. Information we collect

Information you give us directly:

·       Contact and professional information: name, email address, phone number, company name, and role, when you contact us through the Site, by email, or by phone.

·       Business information you choose to share: for example, details about your brand or goals that you include in a message to us.

Information collected automatically:

·       Usage and device data: pages visited, approximate location (city or region level), browser and device type, referring site, and similar analytics data, collected through cookies and similar technologies (see Section 4).

We do not request sensitive personal information (such as government identifiers, health information, or precise geolocation) through the Site, and we ask that you not send it to us.

2. How we use information

We use the information described above to:

·       Respond to inquiries and provide the services you request;

·       Understand how the Site is used so we can improve it;

·       Protect the security and integrity of the Site and our business;

·       Comply with legal obligations and enforce our agreements.

We do not use personal information collected through the Site for automated decision-making that produces legal or similarly significant effects about you.

3. How we use AI tools

We use commercial AI tools (including Anthropic’s Claude, under a paid business plan) to assist with analysis, drafting, and internal operations. When AI tools are used in our work: (a) they are used under commercial terms; (b) responsibility for our work product stays with our team, not the tools; and (c) data we handle for clients remains subject to the same confidentiality obligations described in Section 7, regardless of the tools used.

4. Cookies and analytics

The Site uses:

·       Google Analytics 4 to understand Site traffic and usage. Google Analytics uses cookies and collects device and usage information. To learn how Google collects and processes data, see policies.google.com/technologies/partner-sites. You can opt out with the Google Analytics opt-out browser add-on or by adjusting your browser’s cookie settings.

·       Squarespace platform cookies required to operate the Site (our hosting platform).

We do not use advertising pixels or cross-site tracking tools on the Site, and we do not sell personal information or share it for cross-context behavioral (targeted) advertising. If your browser sends an opt-out signal such as Global Privacy Control (GPC), nothing changes for you, because we already do not sell or share personal information.

5. Our social media accounts

We maintain business accounts on LinkedIn, Instagram, and Facebook. We connect, or may connect, to those platforms’ official tools and programming interfaces to read performance information about our own accounts and posts (for example impressions, reactions, and follower counts) for internal reporting. We do not use this information to identify or profile individual members, we do not sell it, and we do not combine it with other data to build profiles. If you interact with our posts, the platform’s own privacy policy governs that information. We follow each platform’s terms, including any requirement to delete or stop using its data.

6. When we share information

We do not sell personal information. We share it only with:

·       Service providers that operate our business, including website hosting (Squarespace), analytics (Google), productivity and cloud storage (Microsoft 365), and AI tools (Section 3), in each case to perform services for us, under terms that limit their use of the information;

·       Professional advisors (lawyers, accountants, insurers) where needed;

·       Authorities or other parties when required by law, or to protect our rights, safety, or property;

·       A successor organization in the event of a merger, acquisition, or sale of our business, in which case previously collected information will remain subject to this policy, and if a successor intends to handle it materially differently, you will be notified before the change takes effect.

We do not disclose personal information to third parties for those third parties’ own direct marketing purposes.

7. Client data: our role as a service provider

Our consulting work regularly involves information our clients entrust to us, such as retail and distributor sales data and, in some engagements, consumer contact lists managed in the client’s email marketing platform. For that information:

·       We act as a service provider / processor: we process it only on the client’s instructions and only to deliver the engaged services;

·       We do not use one client’s data for another client’s benefit, or for our own marketing;

·       Our obligations are set out in our written agreements with each client;

·       The client’s own privacy policy governs how that brand collects and uses its customers’ information. If you are a customer of one of our client brands and want to exercise privacy rights over that brand’s data, please contact the brand directly; we support our clients in honoring those requests.

8. Data retention

We keep personal information only as long as needed for the purposes described in this policy: inquiry correspondence for as long as reasonably needed to serve the relationship, and analytics data per the retention settings of our analytics tools. We may retain limited records longer where required for legal, accounting, or dispute-resolution purposes.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security; if we learn of a security incident affecting your personal information, we will notify you and any relevant parties as required by applicable law.

10. Your rights and choices

Wherever you live, you can:

·       Request access to, correction of, or deletion of the personal information we hold about you that we can reasonably associate with you;

·       Ask questions about our data practices.

We honor these requests for all individuals as a matter of practice, subject to verification and any legal retention requirements, and we will not discriminate against you for exercising them. Depending on where you live, you may also have specific rights under your state’s privacy law.

To make a request, contact us using either method in Section 15. We will respond within the timeframe required by applicable law or, where no law applies, within a reasonable period.

Your California privacy rights (Shine the Light): California residents may request information about disclosures of personal information to third parties for their direct marketing purposes. As stated in Section 6, we do not disclose personal information to third parties for their own direct marketing.

11. Children

The Site is intended for business audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13; if you believe a child has provided us personal information, contact us and we will promptly take steps to delete it.

12. International visitors

We are a US-based company and the Site is directed to a US audience; information collected through the Site is processed in the United States. If you visit from outside the US, you understand your information will be transferred to and processed in the US. Where our client engagements involve personal data (the term EU law uses for personal information) originating in the European Union or United Kingdom, we process it on the client’s behalf under our written agreements with that client.

13. Third-party sites

The Site links to other websites (including our social media profiles). We are not responsible for the privacy practices of other sites; review their policies.

14. Changes to this policy

We may update this policy from time to time. We will post the updated version here with a new “Last updated” date, and for material changes we will provide more prominent notice (such as a Site banner).

15. Contact us

Beyond Business Inc. Email: privacy@bbbrandstrategy.com Mail: 43 Bluff Ave, Greenwood Lake, NY 10925